Breathing life back into the brand of frog design, a design consultancy, with a significant redesign of the identity and website.
frog has a rich history of iconic product design. But it's originally playful photography and brand identity had been lost in the years leading up to our redesign.
Visual reference composites began to inform our approach of how best to use color and photography in a way that recalled, yet modernized frog's history and scale of design impact.
No longer limited by a more austere color plette, we transformed frog's product photography into an important expression of the brand.
The original frog green remained, though now used exclusively as a brand indicator.
Iconic frog products, illustrated as limited edition prints and displayed across studios.
The website was the impetus for the larger brand redesign. It's design and functionality, including being fully responsive, brought the new brand identity to life.
The brand and website were designed somewhat simultaneously. Even before the brand was fully formed, the very early stages of interaction design gave us a chance to test basic brand elements like color palettes and typefaces within a functional environment.
Over 30 case studies were created to showcase recent frog work globally.
The frog brand was extended into every piece of consumer or client-facing material we had, including keynotes, workshop materials, internal communications and motion graphics titles.
Team: Antoine Veliz, Adam Silver, Aleks Gryzcon, Liesje Hodgson